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Creative Strategist

MY STORY

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I'm an empathetic creative based in Berlin, with over eight years of experience in the dynamic world of design.

Hi, I'm Annabell, a Creative with an exciting career in the field of design. My passion for memorable creativity has always left a unique impression on the clients I have worked with. Throughout my entire career, I have consistently demonstrated my ability to transform ideas into catchy visual experiences. My dedication to professional growth is evident in my willingness to constantly learn and challenge not only myself but also my team.

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I started my career as a stylist and studied fashion design in Berlin. In parallel while working as a designer for four years, I was also working on productions through out the whole process, from creating creative concepts to production planning and implementation. In 2020 I decided to focus on content creation and have been working as a Creative Strategist ever since.

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Over the last years, I have built up and managed creative teams including internal & external stakeholders such as graphic designers, retouchers, producers, photographer and many more. Focus and responsibility of my work are creative concept creation, production organisation, art direction, budget monitoring and final approval of campaigns. Together, my team and I planned, implemented and played out up to 12 campaigns per year with very tight deadlines.

Susanna Wagner, Co-Founder OCEANSAPART

“I had the pleasure to work alongside Annabell and witness her strong talent as our Creative Director. With her unique and innovative perspective when it comes to fashion, styling and photography, she managed effectively multiple projects and ensured the smooth execution of social media campaigns and product photoshoots. She played a key role in shaping the look of OCEANSAPART."

Melis Celebi, Producer at BWGTBILD

"Working alongside Annabell has been a privilege, where her exceptional creative and art direction talents have been the driving force behind numerous successful campaign productions. She possesses a keen understanding of the fashion industry and a remarkable ability to capture social media trends. Her creativity, coupled with her collaborative spirit, makes her an invaluable asset to any project." 

DomQuichotte, International Photographer

“Annabell is a very reliable, focused and goal-driven person. She enriches all projects with her unique understanding of visual storytelling. Annabell is very resilient and manages to find solutions, especially in dead-end situations. She ensures a very harmonious atmosphere even in stressful environments. I am glad for being able to work with her, thus her exceptional creative input, that improves my work tremendously.”

Elena Brunner, CPO OCEANSAPART

“I had the privilege of working closely with Annabell in different companies. She possesses an extraordinary and uniquely spicy creative language and she effortlessly aligns her vision with company values, resulting in emotionally resonant concepts. She is the only one I fully trust, and I know that I can always rely on her feedback. Annabell is an exceptional Creative Director, and I wholeheartedly recommend her for her outstanding talent and unwavering dedication”

WORK EXPERIENCE

Creative Director / Art Director / Producer

2023-2024

ON LANE STUDIO

  • Creating creative concepts

  • Managing the execution of the creative vision, ensuring timely and high-quality delivery within budget

  • Collaboration and coordination with clients to ensure goals and brand identity are met

  • Organization of the production: location scouting, model scouting, bookings, budget monitoring, shooting and final approval

  • ​Brand identity & website creation including managing social media accounts

Brand Manager

2021-2020

OCEANSAPART

  • Responsible for maintaining the Brand CI across all channels

  • Launch planning for each product campaign

  • Planning and execution of product and campaign shoots

  • Trend input for product design

  • Teamlead of 10 in-house employees

  • Responsible for external Freelancer

Junior Designer Knitwear & Textil

2019-2016

CBR - STREET ONE

  • Trend Research

  • Concept Creation 

  • Presenting design ideas

  • Development of the designs

  • Tech Pack development

  • Trips to production facility

  • Production monitoring

  • Production approval

Creative Director

2023-2021

OCEANSAPART

  • Overseeing the creative vision and direction of the brand

  • Collaborating with various teams and stakeholders to ensure alignment with brand goals and values

  • Managing the execution of the creative vision, ensuring timely and high-quality delivery within budget

  • Teamlead of 10 in-house employees

  • Responsible for external Freelancer

Sportswear Designer & Product Manager

2020-2019

OCEANSAPART

  • Trend Research/Trips

  • Concept Creation 

  • Development of the designs

  • Tech Pack development

  • Trips to production facility

  • Production monitoring

  • Production approval

Stylist

2020-2012

FREELANCER

  • Concept creation

  • Moodboard creation

  • Outfit planning/organisation

  • Stylist on set

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